GameMakers

GameMakers

Share this post

GameMakers
GameMakers
🔥🔥🔥 GameOver Weekly
Copy link
Facebook
Email
Notes
More
User's avatar
Discover more from GameMakers
Insights on the F2P Video Games Industry
Over 21,000 subscribers
Already have an account? Sign in

🔥🔥🔥 GameOver Weekly

Marvel Rivals Layoffs Handwringing, Executive BS, AI in Black Ops 6 | Rapid Growth of Sort Puzzle Games | WTF Zynga?

Joseph Kim's avatar
Andrei Zubov's avatar
Joseph Kim
and
Andrei Zubov
Feb 28, 2025
10

Share this post

GameMakers
GameMakers
🔥🔥🔥 GameOver Weekly
Copy link
Facebook
Email
Notes
More
Share

Hello GameMakers,

Since there was no massive protest against not publishing Marketwire, I decided to kill it and try a new content segment: GameOver Weekly.

In this new segment, each week on Friday, we will cover:

  • 3 game industry hot takes

  • 2 Top 5 gaming news summaries: 1. gaming + 2. AI x gaming

  • 1 interesting data insight

  • + a bonus WTF (sometimes)!

Let me know what you think.

Check it out below! 👇👇👇

1. Marvel Rivals Layoffs - Some Perspective

While there has been constant shouting and hand wringing about the recent layoffs on the Marvel Rivals team in Seattle, let’s get some perspective here. The narrative is that even the most successful and talented teams get laid off. Not quite. First of all, it’s a team of 6 in the US separate from the main team in China. Further, it’s been the word on the street that there is not a single China + US codev team that has had a friendly relationship. From CODM, to Harry Potter, to Wild Rift, to Apex Legends Mobile, to literally every single case I can think of where almost all of the work is really in China, the rumors suggests there has been conflict. Most of what I’ve heard is cultural (work ethic) and feelings of economic disparities (often where there seems to be confusion on the true economics) cause resentment.

2. Executive BS

We will see worse games / updates / features coming out during these contraction years because folks are more fearful about losing their jobs and don't stand up to executive BS as they would do during good years. This is more for execs than for anyone else: “If you feel like all of a sudden you get less pushback than a few years ago, your ‘out-of-the-box’ ideas make it into games easier, it's probably not because you got smarter or more creative.” Would recommend checking in with your teams to reassure them they're ok if they push back.

3. Gamers Hate AI—Unless It Works

AI is bad for gaming, says *the same people who play Call of Duty with aim assist, queue up in AI-generated matchmaking, and happily grind through algorithmically balanced battle passes. Here’s the thing: you love AI, you just don’t know it. It makes your lobbies fairer, your weapons balanced, and your post-processing look cleaner. But the second AI generates a rock texture instead of a human artist, suddenly it’s the end of creativity? Please. The real problem isn't that Activision is using AI—it’s that they got caught doing it in a clumsy, PR-nightmare way. Next time, just call it ‘next-gen procedural enhancement’ and watch the outrage disappear overnight.


* Pseudonyms in italics, no underline.

Do you have a weekly hot take you’d like to submit?

Submit Hot Take

Top 5 Gaming News

  1. Warner Bros. Discovery Shuts Down Three Game Studios (Reuters)—Warner Bros. closed Player First Games, WB Games San Diego, and Monolith Productions and canceled the Wonder Woman game to focus on core franchises.

  2. NetEase Reports Profit Growth Despite Revenue Decline (The Wall Street Journal) – NetEase's Q4 profit rose 33%, driven by strong new game releases, though overall revenue declined due to weaker non-gaming segments.

  3. Niantic in Talks to Sell Its Gaming Business to Scopely for $3.5 Billion (Bloomberg)—Niantic is reportedly negotiating to sell its gaming division to Scopely, and a deal announcement is expected soon.

  4. Ubisoft Cancels Three Unannounced Games and Delays 'Skull and Bones' Again (Eurogamer) – Facing financial struggles, Ubisoft canceled three projects and delayed "Skull and Bones" as part of an ongoing restructuring.

  5. 'Grand Theft Auto VI' Set to Break Records Despite Industry Slowdown (Financial Times)—Take-Two Interactive's upcoming release of "Grand Theft Auto VI" is projected to generate $3.2 billion in first-year revenue, with over $1 billion in pre-orders anticipated before its autumn launch. This marks a significant milestone in the entertainment industry.

Top 5 AI x Gaming News

  1. Microsoft Unveils Muse, an AI Model for Game Development (The Verge) – Microsoft introduced Muse, a generative AI tool designed to assist in creating game visuals and predicting controller inputs.

  2. Activision Faces Backlash Over AI Use in 'Black Ops 6' (Business Insider) – Activision confirmed the use of generative AI in "Black Ops 6," sparking criticism from players over concerns about quality and authenticity.

  3. Survey Reveals Over 70% of Game Studios Utilize AI (GAM3S.GG) – A recent survey indicates that 73% of game studios have integrated AI into their development processes, with 88% planning further adoption, particularly among smaller teams.

  4. AI-Generated Minecraft Clone Oasis Released (Wikipedia) – Developers have unveiled Oasis, an AI-generated game that replicates Minecraft gameplay by utilizing generative AI trained on extensive gameplay footage.

  5. Elon Musk Highlights AI-Created Flight Simulator (Decrypt) – A novice developer created a flight simulator from scratch using AI tools like Grok, ChatGPT, and Cursor, garnering attention and praise from Elon Musk.

Share

“There are no more growth areas in gaming besides 4X!”

Hold on, just one minute. Check out one of the fastest-growing new subgenres in mobile by revenue: Sort Puzzle!

Source: AppMagic 2025

What happened after Dec 22 to help drive revenue? A complete industry genre shift from ads/IAA only to IAA + IAP hybrid monetization. The revenue graph above shows IAP revenue.

For more info, check out the full report:

Full Free Report (No Registration)

Also, note that all of the top 10 games in Sort Puzzle by revenue in 2024 were new (global launch month) after December 2022!

Source: AppMagic 2025

Imma just leave this here… 😂😂😂

But I’m sure Western game dev jobs are fine…

Liam Wickham's avatar
Shilpa's avatar
Joseph Kim's avatar
Alex Stasenko's avatar
10 Likes
10

Share this post

GameMakers
GameMakers
🔥🔥🔥 GameOver Weekly
Copy link
Facebook
Email
Notes
More
Share

Discussion about this post

User's avatar
The Great Gaming Reset: GDC 2025 Signals a Fundamental Industry Realignment
Key strategies for navigating the gaming industry's prolonged correction cycle
Mar 26 • 
Joseph Kim
11

Share this post

GameMakers
GameMakers
The Great Gaming Reset: GDC 2025 Signals a Fundamental Industry Realignment
Copy link
Facebook
Email
Notes
More
📈 All You Need to Know about Call of Duty Mobile Liveops Events
We deconstruct all of the liveops events for CODM - Check it out!
Nov 20, 2024 • 
Shikha Singh
, 
Joseph Kim
, and 
Shilpa
11

Share this post

GameMakers
GameMakers
📈 All You Need to Know about Call of Duty Mobile Liveops Events
Copy link
Facebook
Email
Notes
More
Deconstructing Overwatch 2 Battle Pass Design
Players have mixed reactions to Blizzard’s Overwatch 2 Battle Pass. Is the rigid reward structure to blame, and what can be done to fix it? Let’s break…
Feb 25 • 
Joseph Kim
 and 
Ted Park
11

Share this post

GameMakers
GameMakers
Deconstructing Overwatch 2 Battle Pass Design
Copy link
Facebook
Email
Notes
More

Ready for more?

© 2025 Joseph Kim
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More

Create your profile

User's avatar

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.