How Merge Mansion Reclaimed Market Leadership with a 50% Revenue Surge

LiveOps Transformation: Strategic Event Innovation Turned a Mobile Game's Decline into Record-Breaking Growth

Mar 18, 2025

∙ Paid

In early 2024, the mobile game Merge Mansion faced a critical challenge – declining revenue and losing category leadership after 3.5 years at the top. Through strategic LiveOps transformation, developer Metacore engineered a remarkable turnaround, achieving record-breaking revenue and demonstrating the power of event-driven engagement strategies.

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