One of the biggest drivers for increasing existing player monetization and LTV is through F2P Sales. In this talk, I discuss a framework for Sales and Offers that has increased player LTV by 40%+ (and in some cases over 100%). As mobile game studios (and others), increasingly shift to a free to play and live operations model, sales can be your biggest driver of alpha and increased performance.
LiveOps - F2P Sales Best Practices 2020
LiveOps - F2P Sales Best Practices 2020
LiveOps - F2P Sales Best Practices 2020
One of the biggest drivers for increasing existing player monetization and LTV is through F2P Sales. In this talk, I discuss a framework for Sales and Offers that has increased player LTV by 40%+ (and in some cases over 100%). As mobile game studios (and others), increasingly shift to a free to play and live operations model, sales can be your biggest driver of alpha and increased performance.