Monetization-based Game Design: ARPDAU Contribution
www.gamemakers.com
Context: In today's mobile game market, the most successful games must have extremely high LTV (Life Time Value). As LTV is fairly difficult to project accurately (at least in the short term), shorter term metrics around monetization (usually ARPDAU) and retention (usually D1/7/30) are more typically used to estimate LTV potential.
Monetization-based Game Design: ARPDAU Contribution
Monetization-based Game Design: ARPDAU…
Monetization-based Game Design: ARPDAU Contribution
Context: In today's mobile game market, the most successful games must have extremely high LTV (Life Time Value). As LTV is fairly difficult to project accurately (at least in the short term), shorter term metrics around monetization (usually ARPDAU) and retention (usually D1/7/30) are more typically used to estimate LTV potential.