Stay informed about critical strategic insights on the F2P gaming industry. Join today! [ YouTube | Podcast ] To all, September of last year, the Silicon Valley tech circle widely circulated discussion around the notion of companies described as “high-performance sports teams” in favor of “families.” In fact, calling the notion of companies as families “preposterous.” In particular, much of the discussion was kicked off by two famous tech CEOs: Tobi Lutke who emailed his Shopify employees suggesting Shopify is “not a family” and Brian Armstrong the CEO of Coinbase who famously asked employees who wanted to discuss societal values at work to leave the company.