Hey, it’s Joseph Kim. Please consider joining the GameMakers community!

I write about current and relevant topics in the F2P games industry that have a significant impact and can be key sources of competitive advantage.

Further, as the CEO of an early-stage F2P games studio, I may report on some of our studio’s progress and learnings from time to time.

Business Strategy

GameMaker Interviews

Industry Topics

Product Philosophy

Game Design

LILA Games: A Startup Games Studio Story

Some housekeeping...

Because the game studio business involves so many different disciplines from design, development, art, publishing, marketing, etc., in some cases different newsletter topics may not pertain to your interests.

To help you better filter content, I’ll start each newsletter with the intended audience in mind e.g., “To All”, or “To Designers”, or “To Marketers”, etc.

Finally, please do check out the YouTube channel and podcast, links below:

Thanks again, and please tell a few friends if you feel like it.

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Insights on the F2P Games Industry


Mobile gaming executive. Interests in mobile games, health, and kids education. All opinions my own. Follow me on Insta: https://t.co/AnJIEio0Jt