Growth

Applovin vs. Unity: How Applovin Has Been Winning It All!

We are at a dangerous cross-roads where Applovin is poised to completely dominate the mobile ads market. What's going on? How did this happen? And…

Apr 8 •

🎙️ MMPs and Attribution: What Game Studios Need to Know to Grow

Deep dive insights with the best in the games industry- Brian Murphy, Head of Games at AppsFlyer, Josh Chandley, COO at WildCard Games, and James…

Jan 28 •

🎙️ The Measurement Crisis (for Mobile UA)

How to combat IDFA and fingerprinting deprecation to win in mobile gaming!

Mar 3, 2024 •

Is Monopoly GO really "PROFITABLE"?

What if Monopoly GO is profitable or not? What does that mean for the industry?

Jan 17, 2024 •

Marketing Analysis: PUBG New State vs. Garena Free Fire Max

SocialPeta analyzed the marketing activities between the two games and Matej Lancaric and Nebo Radovic give their expert opinions!

Mar 18, 2022 •

Creating Highly Performant Mobile Ads | The Ad Concept Model

Zynga's Creative Director Bradly Bifulco and Consumer Acquisition's Brian Bowman discuss structured approaches to creative development

Mar 2, 2022 •

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