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June 2025

Brawl Stars Shop Design: Mastering Motivation Over Monetization Pressure
How Supercell’s Shop Strategy Engages, Retains, and Monetizes a Global Player Base
 • 
Shilpa
 and 
Joseph Kim
4
The Strategic Case for Microsoft Xbox Gaming Division Spin-Off and Epic Games Merger
A comprehensive analysis on the business case for Microsoft to spin out Xbox Gaming and to acquire Epic Games in a new stand-alone whup-ass company…
 • 
Joseph Kim
1
Evolving PM: Navigating Seismic Shifts in Game Dev – Insights from Product Leaders
Major macro changes have disrupted and continue to disrupt the gaming industry, as PMs we are experiencing seismic changes to our industry…
 • 
Joseph Kim
💸 Unity's Data Dilemma: Why Gaming's Underdog Needs to Stop Playing It Safe (Pixels & Profits)
How Unity's 70% engine dominance could break AppLovin's 81% profit monopoly—if they're brave enough to try
 • 
Joseph Kim
The HTML5 Gaming Gold Rush (Discord, Telegram, X, and more)
The huge potential for games on Discord, Telegram, and every platform with a browser
 • 
Joseph Kim
🔍 Design Discipline: The Difference Between Shipping and Sinking
The mistake every game studio keeps making: stop jizzing the game design!
 • 
Joseph Kim

May 2025

Why Marvel Snap Players Hated Their Most Profitable Event
A tale of two events: 92% revenue boost vs. community backlash (and what we can learn from it)
 • 
Joseph Kim
 and 
Ted Park
🔍 Breaking the Failure Trap: Why We Choose 99% Failure Over 10% Success
The psychology behind our worst strategic decisions—and how to escape it
 • 
Joseph Kim
Solo Quest: From Peloton to Reinventing Fitness as a Solo Game Developer in 2025
Discover how a solo developer combined fitness tracking with RPG gameplay and leveraged AI and deep community engagement to power a unique approach to…
 • 
Joseph Kim
🔍 Playing to Win
Beyond Effort: Finding your point of greatest leverage and going all in
 • 
Joseph Kim
📍 The Definitive Mobile Game Tech Market Map (May 2025 Edition)
Following the success of our AI x Gaming Market Map, I’m excited to present the Mobile Game Tech Market Map. This comprehensive overview highlights the…
 • 
Joseph Kim
© 2025 Joseph Kim
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