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The Strategic Case for Microsoft Xbox Gaming Division Spin-Off and Epic Games Merger
A comprehensive analysis on the business case for Microsoft to spin out Xbox Gaming and to acquire Epic Games in a new stand-alone whup-ass company…
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Joseph Kim
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Evolving PM: Navigating Seismic Shifts in Game Dev – Insights from Product Leaders
Major macro changes have disrupted and continue to disrupt the gaming industry, as PMs we are experiencing seismic changes to our industry…
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Joseph Kim
💸 Unity's Data Dilemma: Why Gaming's Underdog Needs to Stop Playing It Safe (Pixels & Profits)
How Unity's 70% engine dominance could break AppLovin's 81% profit monopoly—if they're brave enough to try
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Joseph Kim
The HTML5 Gaming Gold Rush (Discord, Telegram, X, and more)
The huge potential for games on Discord, Telegram, and every platform with a browser
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Joseph Kim
🔍 Design Discipline: The Difference Between Shipping and Sinking
The mistake every game studio keeps making: stop jizzing the game design!
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Joseph Kim

May 2025

Why Marvel Snap Players Hated Their Most Profitable Event
A tale of two events: 92% revenue boost vs. community backlash (and what we can learn from it)
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Joseph Kim
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Ted Park
🔍 Breaking the Failure Trap: Why We Choose 99% Failure Over 10% Success
The psychology behind our worst strategic decisions—and how to escape it
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Joseph Kim
Solo Quest: From Peloton to Reinventing Fitness as a Solo Game Developer in 2025
Discover how a solo developer combined fitness tracking with RPG gameplay and leveraged AI and deep community engagement to power a unique approach to…
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Joseph Kim
🔍 Playing to Win
Beyond Effort: Finding your point of greatest leverage and going all in
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Joseph Kim
📍 The Definitive Mobile Game Tech Market Map (May 2025 Edition)
Following the success of our AI x Gaming Market Map, I’m excited to present the Mobile Game Tech Market Map. This comprehensive overview highlights the…
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Joseph Kim
🔍 On Product Velocity
Data: Shift from hypercasual to hybridcasual, IAP Rev +67% YOY
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Joseph Kim
AI: The Extinction-Level Event for Game Studios (Here's Why) - GOAT Gaming CEO
Insights from GOAT Gaming's journey to 5.5M users with AI-powered, skill-based games on Telegram
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Joseph Kim

April 2025

Most New Games Still Face-Plant — How Player Insights Can Flip the Script
Key take-aways from my conversation with Sean Vesce, Co-Founder & CEO of LiveAware
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Joseph Kim
🔥🔥🔥 GameOver: Marathon Alpha Disaster, Switch 2 to the Moon, Indies over Gaming Giants
Happy Friday, everybody!
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Joseph Kim
📍 The Definitive AI x Gaming Market Map (April 2025)
Explore the most important companies shaping the future of AI-powered game development—across generative art, NPCs, animation, and more.
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Joseph Kim
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🔥🔥🔥 GameOver: Unity China's new game engine, Tariffs are bad for games, and PMs useless with AI
This week’s hot takes:
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Joseph Kim
🎙️ UEFN: Lessons from a Gaming Legend on Epic's Evolving Ecosystem
Alex Seropian, the Halo co-creator, shares candid insights on Epic's creator platform and why it might be the most exciting space in gaming right now
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Joseph Kim
🔥🔥🔥 GameOver: Unity's Vector Daydreams & Applovin's AI Exploitation
1. Unity’s Vector Daydreams vs. AppLovin’s Cash-Printing Reality and 2. AppLovin’s AI ‘Innovation’ is Just Exploitation
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Joseph Kim
Applovin vs. Unity: How Applovin Has Been Winning It All!
We are at a dangerous cross-roads where Applovin is poised to completely dominate the mobile ads market. What's going on? How did this happen? And…
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Joseph Kim
🔥🔥🔥 GameOver: Unity Game Dev, AI Makes Mid Games, UVW Too Late
This week’s hot takes:
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Joseph Kim
@GDC AI Native Games: Revolution or Evolution?
How AI is radically transforming game dev with Aaron Farr, CTO at Jam & Tea and Liam Deana Principal Analyst, Games at Omdia
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Joseph Kim

March 2025

🔥🔥🔥 GameOver: Ubi Tencent Deal, China 996, VC Jackpot Bust
1. Ubisoft's Tencent Deal, 2. Western Devs Getting Killed by China 996, and 3. VC Jackpot Bust
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Joseph Kim
The Great Gaming Reset: GDC 2025 Signals a Fundamental Industry Realignment
Key strategies for navigating the gaming industry's prolonged correction cycle
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Joseph Kim
🔥🔥🔥 GameOver: AI sucks, Ubisoft IP Carveout sucks, Netflix Games sucks
Dang so negative, geez! This week, let's appreciate a great week of GDC while our hot take authors seem like they are in bad moods, lol.
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Joseph Kim
© 2025 Joseph Kim
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