In January of 2008, a Cal Tech and Stanford Business School research study showed that the perception of a wine can influence the actual physical enjoyment of the wine. In this study, people who drank the same wine that was priced at $90 vs. $10 did not only believe that the $90 wine was better but in fact actually experienced greater pleasure drinking the wine as measured by brain scanning technology.
Psychology & Perception: How Games are Like Wine
Psychology & Perception: How Games are Like…
Psychology & Perception: How Games are Like Wine
In January of 2008, a Cal Tech and Stanford Business School research study showed that the perception of a wine can influence the actual physical enjoyment of the wine. In this study, people who drank the same wine that was priced at $90 vs. $10 did not only believe that the $90 wine was better but in fact actually experienced greater pleasure drinking the wine as measured by brain scanning technology.