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Animal Well benefited from the massive visibility of videogamedunkey, the streaming persona of Billy Basso. If he can get a bunch of others to start streaming it, it could poke through into greater visibility and revenue.

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It's interesting how the new video game marketing is all about influencers. More power to them.

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He built a studio off the inertia of his streaming services. Yahtzee took the overwhelming majority of his followers to his new media outlet after being fired from The Escapist. Stormgate's Kickstarter used Starcraft 2 streamers and casters to push it from obscurity to ::checks notes:: $2.3million!?! Holy crap https://www.kickstarter.com/projects/stormgate/stormgate

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Too bad I'm not famous, lol. Also, I'm a huge fan of Tim Morten and the Frost Giant/Stormgate guys.

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