Joseph, diving into the nuances of mobile game marketing amidst the privacy-first changes is crucial. Your piece stands out for highlighting the historical perspective of mobile gaming's evolution and its impact on user acquisition strategies. It's fascinating to see how the industry's competitive basis shifts with each major change, from incentivised installs to privacy-first policies. This historical context enriches the discussion by showing that adaptability has always been key to success in mobile gaming.
IMO, the studios to watch are the hyper-casual folks like Rollic and Voodoo whose lifeblood is intertwined with low CPI. Their next steps will be telling.
Looking forward to how the series unfolds and sheds light on navigating these changes effectively.
Joseph, diving into the nuances of mobile game marketing amidst the privacy-first changes is crucial. Your piece stands out for highlighting the historical perspective of mobile gaming's evolution and its impact on user acquisition strategies. It's fascinating to see how the industry's competitive basis shifts with each major change, from incentivised installs to privacy-first policies. This historical context enriches the discussion by showing that adaptability has always been key to success in mobile gaming.
IMO, the studios to watch are the hyper-casual folks like Rollic and Voodoo whose lifeblood is intertwined with low CPI. Their next steps will be telling.
Looking forward to how the series unfolds and sheds light on navigating these changes effectively.