Microsoft doesn't need to own ATVI to offer a mobile store. And the idea that keeping its content for its own mobile store, including top 5 game Candy Crush, is exactly the anti trust argument that has been being used around Call of Duty, so it's a non-starter to have their 1P content only in their own store.
Agree on your first point and I hope you’re right on the 2nd. But a Microsoft App Store with no exclusive content wouldn’t have a very strong user value proposition would it? Like why would users switch? Epic Games Store even with free games isn’t faring as well as it should relative to Steam. My feeling is that Microsoft is actually rather cutthroat on the inside and will do its best to provide exclusive content, but let’s see! Btw, good to see you here in comments!
Microsoft doesn't need to own ATVI to offer a mobile store. And the idea that keeping its content for its own mobile store, including top 5 game Candy Crush, is exactly the anti trust argument that has been being used around Call of Duty, so it's a non-starter to have their 1P content only in their own store.
Agree on your first point and I hope you’re right on the 2nd. But a Microsoft App Store with no exclusive content wouldn’t have a very strong user value proposition would it? Like why would users switch? Epic Games Store even with free games isn’t faring as well as it should relative to Steam. My feeling is that Microsoft is actually rather cutthroat on the inside and will do its best to provide exclusive content, but let’s see! Btw, good to see you here in comments!