Brawl Stars Shop Design: Mastering Motivation Over Monetization Pressure

How Supercell’s Shop Strategy Engages, Retains, and Monetizes a Global Player Base

Shilpa

and

Joseph Kim

Jun 30, 2025

∙ Paid

🔍 Deconstructing the Brawl Stars Shop

Written by: Shilpa Gaur

Brawl Stars has continuously evolved since its 2017 launch—removing loot boxes, introducing the Brawl Pass, experimenting with IP collaborations, and refining its core systems. As the game pushes to stabilize its revenue after a small post-peak dip in 2024, one element stands out as a consiste…

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