Case Study: How Brawl Stars' Shop Design Drives Monetization
How Supercell’s Shop Strategy Engages, Retains, and Monetizes a Global Player Base
🔍 Deconstructing the Brawl Stars Shop
Written by: Shilpa Gaur
Brawl Stars has continuously evolved since its 2017 launch—removing loot boxes, introducing the Brawl Pass, experimenting with IP collaborations, and refining its core systems. As the game pushes to stabilize its revenue after a small post-peak dip in 2024, one element stands out as a consiste…
