Prediction: The mobile market will continue to stall in its growth, but the new successful titles will continue to break individual revenue records - i.e., we will have fewer successes, but larger ones.
We will see roughy to what happened to the movie industry in the 1970s with the release of Jaws. After the release of Jaws, most of the budgets and creative talent started to be sucked in into fewer big-budget projects (blockbusters). Jaws also ditched the "limited release" cycle of movie at that time (e.g., even Godfather initially launched at 5 theaters), and went straight to "wide release" after a large marketing campaign. The "limited release" of movies is the analogue of "soft launches" in mobile gaming, so hence we will likely see more big-splash releases without soft launching. A good example would be Honkai: Star Rail
Hi there, I'd love take part in the future of games dinner! My "controversial" opinion is that the definition of a "game" will evolve considerably at a societal level, which will be confusing for traditional players in the industry, but ultimately good for "players" (who may just be thought of as "users" in some contexts). Multiplayer game development in particular is important to this and it will be further normalized & simplified with a lower barrier of entry for devs thanks to more middleware-type entities and tech providing foundational tools (think UEFN, Roblox, etc but more bespoke and white label). This coinciding with the arrival of new AI-assisted or powered content tools will not only fuel a surge in game development but also ensure these games are vastly different in design and engagement from today's chart-toppers. This transition may be bewildering for traditionalists but, by integrating gaming with diverse aspects of our digital & physical lives, we stand on the brink of a creative gaming renaissance.
Would love to take part in the Future of Games dinner. There are so many controversial pre-conceptions about games. Is it a hit-driven business? Is content a king? Is mobile marketing screwed? I believe games are the unity of art and business, art being key motivator, and business being key limitation. Content is king, ruling over the well-game-designed land. And mobile marketing.. well, it is crewed.
Prediction: The mobile market will continue to stall in its growth, but the new successful titles will continue to break individual revenue records - i.e., we will have fewer successes, but larger ones.
We will see roughy to what happened to the movie industry in the 1970s with the release of Jaws. After the release of Jaws, most of the budgets and creative talent started to be sucked in into fewer big-budget projects (blockbusters). Jaws also ditched the "limited release" cycle of movie at that time (e.g., even Godfather initially launched at 5 theaters), and went straight to "wide release" after a large marketing campaign. The "limited release" of movies is the analogue of "soft launches" in mobile gaming, so hence we will likely see more big-splash releases without soft launching. A good example would be Honkai: Star Rail
Would love to take part in the dinner!
Hi there, I'd love take part in the future of games dinner! My "controversial" opinion is that the definition of a "game" will evolve considerably at a societal level, which will be confusing for traditional players in the industry, but ultimately good for "players" (who may just be thought of as "users" in some contexts). Multiplayer game development in particular is important to this and it will be further normalized & simplified with a lower barrier of entry for devs thanks to more middleware-type entities and tech providing foundational tools (think UEFN, Roblox, etc but more bespoke and white label). This coinciding with the arrival of new AI-assisted or powered content tools will not only fuel a surge in game development but also ensure these games are vastly different in design and engagement from today's chart-toppers. This transition may be bewildering for traditionalists but, by integrating gaming with diverse aspects of our digital & physical lives, we stand on the brink of a creative gaming renaissance.
Would love to take part in the Future of Games dinner. There are so many controversial pre-conceptions about games. Is it a hit-driven business? Is content a king? Is mobile marketing screwed? I believe games are the unity of art and business, art being key motivator, and business being key limitation. Content is king, ruling over the well-game-designed land. And mobile marketing.. well, it is crewed.