MAG

Product IS Marketing: The Brutal Truth of F2P Scale

Why marketing and product can't be separate functions in free-to-play mobile

Dec 17, 2025 • Joseph Kim

29:32

Your validation passed. Your players hated it. Here’s why. | MAG #10

Validation is art, not science. Here's a framework for knowing when to trust your gut—and when to trust the data.

Nov 17, 2025 • Joseph Kim

27:54

India's $2B Gaming Reset – Where Banned RMG Money Flows Next (Part 1) | MAG #9

India's $2B gaming reset: Where banned RMG money flows next

Nov 3, 2025 • Joseph Kim

32:36

The New Meta for Product Analytics: Save Your Studio Now

How to choose the right analytics infrastructure for your mobile game studio in 2025: SDK Analytics Vendors vs. Firebase + Google BQ vs. PostHog vs…

Oct 29, 2025 • Joseph Kim

46:18

UCLA's Miracle & Battlefield's 7M Sales: The Leadership Alpha No One Talks About

A deep dive on EA's 7M-unit launch , a leadership case study from UCLA's 0-4 turnaround , and Chris Casanova on outcome-based team structures.

Oct 20, 2025 • Joseph Kim

59:16

The Economics of the EA Acquisition: Lessons in M&A for Game Executives | MAG #6

Plus: Lessons from the Biggest Game in the World- Grow A Garden and Aligning Action & Intent using "The Alien's Eye View"

Oct 6, 2025 • Joseph Kim

57:11

Delta Force's $6.5M Day: How They Crushed PUBG by 75% | MAG #5

Plus: Why the "Take-Two mafia" is a myth + the recruiting framework that transformed our hiring

Sep 29, 2025 • Joseph Kim

26:52

Arena Breakout: Infinite Breaks Out to PC!, Destiny: End of Western IP + China Dev, Secrets and Stupid Ideas | MAG #4

Watch now | Another tweak to our new MAG (macro-alpha-gamedev) format today.

Sep 23, 2025 • Joseph Kim

51:53

India's RMG Ban, Failure of GenAI, Amazon x Netflix Gaming+Streaming Bundle | MAG #3

Listen now | Happy MAG-nificent Monday!

Sep 16, 2025 • Joseph Kim

1:29:21

Dreamhaven Layoffs, Silksong Huge Success, XBOX Game Pass Worth Jack S*** | MAG #2

Listen now | Hello GameMakers!

Sep 9, 2025 • Joseph Kim

1:03:49

Why NetEase Is Abandoning Western Studios: A Market Shift Analysis | MAG #1

Listen now | Game Dev Lessons: #1. People vs. Products and #2. Why Our Design Process Sucks -> Don't RNG Design

Sep 1, 2025 • Joseph Kim

47:23

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts