GameMakers | Joseph Kim | Substack

The Strategic Case for Microsoft Xbox Gaming Division Spin-Off and Epic Games Merger

A comprehensive analysis on the business case for Microsoft to spin out Xbox Gaming and to acquire Epic Games in a new stand-alone whup-ass company…

12 hrs ago •

Evolving PM: Navigating Seismic Shifts in Game Dev – Insights from Product Leaders

Major macro changes have disrupted and continue to disrupt the gaming industry, as PMs we are experiencing seismic changes to our industry…

Jun 13 •

💸 Unity's Data Dilemma: Why Gaming's Underdog Needs to Stop Playing It Safe (Pixels & Profits)

How Unity's 70% engine dominance could break AppLovin's 81% profit monopoly—if they're brave enough to try

Jun 9 •

The HTML5 Gaming Gold Rush (Discord, Telegram, X, and more)

The huge potential for games on Discord, Telegram, and every platform with a browser

Jun 5 •

🔍 Design Discipline: The Difference Between Shipping and Sinking

The mistake every game studio keeps making: stop jizzing the game design!

Jun 2 •

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The Great Gaming Reset: GDC 2025 Signals a Fundamental Industry Realignment

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📈 All You Need to Know about Call of Duty Mobile Liveops Events

Nov 20, 2024 • Shikha Singh, Joseph Kim, and Shilpa

Deconstructing Overwatch 2 Battle Pass Design

Feb 25 • Joseph Kim and Ted Park

📈 Last War Surviving and Thriving at #2 Revenue Worldwide

May 23, 2024 • Akash and Joseph Kim

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